Finished Advert

Quarter of an A4 Page

Finished Digipack

Print work: Organisation

Shot 1:	A long shot of a bird in mid-flight from directly underneath
Shot 2:	Using the same as shot 1 but inverting the colour and flipping the image.
Shot 3:	A long shot of a collection of swans gathering on top of the river.
Shot 4:	Using shot 3 again but also inverting it and flipping the image.

This is my table of the shots I'm using for my digipack, I took them whilst by the fountains at Worcester and realised there were no risks to me other than the potential of rain which could damage my camera, Relatively safe from an unfortunate event I decided to take the photo's which have turned out great.

Draft digipack & magazine advert

These are both rough drafts for my print production, above is a four panel digipack, where I've decided to have minimal conventions on show however there are improvements I will make for my final piece and same applies to the quarter page advert to the right, I will place these images on my Facebook focus group to get feedback on what should be done to improve.

Print Work: The Concept

My digipack and magazine advert will be the release and promotion of the single 'Life in the Machine'. The brand identity i'll be trying to achieve is to make the younger audience aware of what it is and the messages hidden within the photographs.
My inspiration for the idea came when I was sat by the river and a massive flock of birds flew over me and I continued to watch their behaviour of which I personified and Made me think of the common person doing their typical routine which links to the song title. The print work will appear elegant yet highly disjunctive and entropic due to having a aesthetically pleasing photograph of a bird yet completely meaning the opposite. Kind of like taking a photo of a prisoner behind metaphorical bars.

Target Audience

I briefly explained my target audience during the pitch, so it's going into more detail. I'm targeting both male and female aged from 16-26 and around C2/C1 possibly even a B on the Jicnars Scale. They will be utopians, individualistic and even in some cases misanthropists. These are the kind of people who prefer local produce over supermarket bought. These are the type of people who prefer holidays in eastern Europe over Ibiza. These kind of people prefer Ostrich meat over Beef.

 Here are a few pictures of my Target Audience.

Time Management