Monday, 15 October 2012

Goodwin's Conventions of a music video

Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). There is a relationship between lyrics and visuals. The lyrics are represented with images. (Either illustrative, amplifying, contradicting). There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting). This is linked to the concept of Synaesthesia - Seeing the sound, the visual, including the editing make the sound visual. There is a physical representation of verse/chorus structure. “This idea is absolutely central to understand music videos as they build on the soundtrack’s visual associations in order to connect with the audience and provide additional pleasure.” Pete Fraser The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style that reflects their star image/persona). There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc.) and particularly voyeuristic treatment of the female body. (Mulvey) There are often intertextual references (to films, TV programmes, other music videos etc.). (Barthes, Allen, Stewart)

1 comment:

  1. There are at least 4 posts missing that should be on your blog by now.