Wednesday, 7 November 2012

Print Research

A very typical convention of electronic music is that you won't see a picture of the artist themselves unless there is a specific image they want to portray, take 'Angerfist' for example, he wears a personalised hockey mask in order to distance himself from the media, he also wears this mask when performing live. From the audiences perspective they are still able to recognise that it's the artist they know by having the mask printed on the cover. Also I think within this genre specifically is that you'll find many artists don't actually want their image printed or portrayed on their covers as they find it's just a pointless distraction away from their goal which is to please their audience by the creation of electronic/gabber music.
Add caption

The interesting thing about this album cover is that is doesn't actually have the name of the artist, just the name of the album and two symbols: an inverted cross and tribal symbol for a sun. I find this cover the most interesting as it tells us a lot about the target audience for this genre, the layout is that of a bible and by having the holy cross upside down is seen as a representation of rebellion and disbelief of a major, mass religion. They've re-named their version of the bible with 'Scatology' therefore reinstating that they want the audience to follow what would be seen as a cult through the use of music, which still exists today with the more known recent names like 'HTID' and 'raver baby'.

This tells me that target audience is actually younger than I first thought and is more likely to range from 16-28 both female and male, and more likely to be around the C1's, C2's and possibly D's on the Jicnars scale. By having this newly replenished market allows me to make a more achievable music video for the genre simply by being part of that audience.

This advert depicts the drum 'n' bass scene relatively well, bold, in your face text and an industrial effect spread across the page, this is a full page advert as the company 'Flava' having quite a big franchise on the music scene whilst having rights to their own tv channel. The advert shows two artists, placed centrally on the page, with the logo of the Drum 'n' Bass Awards at the top so it is clear to the audience about what the advert is advertising. The over extensive use of the exclamation mark is a clear sign that the audience like heavy, in your face music which is a typically use of the genre conventions.

Future Sickness' version of an album advert is very much different to Flava's, it shows a higher level of intelligence by the design structure and use of editing skills. The background is a zoomed shot of the album cover itself possibly to connote continuity and the emphasize what it is selling. It also has the tracklist underneath a picture of the hard copy itself, this is to show the coalition tracks between major artists within the genre. However this was only a quarter page advert as the music itself ventures from electronic/drum 'n' bass into a more industrial/breakcore scene which isn't as large as the more notable genres. Also the colour scheme seems to have not changed much between Flava's advert and Future Sickness' are both dark and lacking bright colour, both are going for contrasting colours in order to create an edgy, broken effect similar to that of the music itself.

Jaguar Skills album release advert Probably shows us a little bit more about the genre audience by stating at the bottom of the advert that it has a broadcast date and that it is available to download now, instead of showing a date of when it is available to purchase from stores. This tells me that the audience prefer to download albums and music files instead of having the hard copy which isn't a surprise to me being as the genre is highly electronic based. The difference with this advert compared to the others is that it's a bit more vibrant which challenges typical conventions of the genre, it's got more colour and carries a cartoon like aesthetic to it. However it's still in your face, loud fonts and very much obvious as to what genre music it is. Again this advert was also a quarter of a page which I believe to be down to the artist himself having only just made a name for his self within mainstream drum 'n' bass at the time, even though in the top corner of the advert there are BBC logos in support of him. 

No comments:

Post a Comment