'The Knife' are a brilliant example to use in this genre, relatively well known in their area of expertise and by having such a simple, little effort CD cover goes to show that why waste money on something people hardly look at after all, it's the CD itself that they want. They've made it clear that it's their album by having the name of the band spread across the middle with a trademark knife instead of the 'i'. So far by just looking at two covers it's clear to me that instead of promoting an image, they promote a symbol or something that the audience can recognise the artists by.
The interesting thing about this album cover is that is doesn't actually have the name of the artist, just the name of the album and two symbols: an inverted cross and tribal symbol for a sun. I find this cover the most interesting as it tells us a lot about the target audience for this genre, the layout is that of a bible and by having the holy cross upside down is seen as a representation of rebellion and disbelief of a major, mass religion. They've re-named their version of the bible with 'Scatology' therefore reinstating that they want the audience to follow what would be seen as a cult through the use of music, which still exists today with the more known recent names like 'HTID' and 'raver baby'.
This tells me that target audience is actually younger than I first thought and is more likely to range from 16-28 both female and male, and more likely to be around the C1's, C2's and possibly D's on the Jicnars scale. By having this newly replenished market allows me to make a more achievable music video for the genre simply by being part of that audience.
This advert depicts the drum 'n' bass scene relatively well, bold, in your face text and an industrial effect spread across the page, this is a full page advert as the company 'Flava' having quite a big franchise on the music scene whilst having rights to their own tv channel. The advert shows two artists, placed centrally on the page, with the logo of the Drum 'n' Bass Awards at the top so it is clear to the audience about what the advert is advertising. The over extensive use of the exclamation mark is a clear sign that the audience like heavy, in your face music which is a typically use of the genre conventions.