I briefly explained my target audience during the pitch, so it's going into more detail. I'm targeting both male and female aged from 16-26 and around C2/C1 possibly even a B on the Jicnars Scale. They will be utopians, individualistic and even in some cases misanthropists. These are the kind of people who prefer local produce over supermarket bought. These are the type of people who prefer holidays in eastern Europe over Ibiza. These kind of people prefer Ostrich meat over Beef.
Here are a few pictures of my Target Audience.